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22 Beresford Street
Mascot NSW 2020

Essential Leads

Essential Leads Australia builds successful connections between businesses by providing superior lead generation services for consistent, high quality leads with a proven track record. Wanting to separate themselves from the well-worn and often generic messaging of their competitors, Essential Leads Australia asked us to come up with a compelling identity that needed to convey the idea of ‘leading-edge’ technology, with a sense of trustworthiness. Our solution was an energetic, hyper-coloured logo, which is in direct contrast to the bland corporate blue palettes of their competitors. The bright, tech inspired colour palette combined with strong, simple visuals demand attention in the market landscape, but also position the brand as approachable.

Digital
Branding

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