Education Interactive approached us to create a fresh new logo and branding or their experiential science workshops business.
The brief was to create a logo with a broad education feel to appeal to primary and high school teachers specifically but could be ued to market to students and parents in the future. They wanted to be seen as a fun, friendly and inviting business while maintaining a professional and polished image. The outcome was a speech bubble or brain, built from shapes inspired by a tangram. These shapes communicate the idea of education and problem solving, movement and interactivity. A clean, contemporary, sans serif font was complemented with a bright colour palette bringing balance to the outcome.