Aiming to produce the world’s first hemp based, fully recyclable coffee cup, these two passionate sisters approached us for an identity and strategy to build their brand from the ground up. They had a name and an idea, and together we create the rest.
Genhemp demanded a contemporary, unique logo which matched their innovation, optimism and energy. Pairing the new cup-shaped logo icon with bright neon greens visually represented their energy and rebellious nature. Initial packaging, communications material and stationery have been developed, while we eagerly await the research and development of the final product.