Acularo is a business management platform that enables companies to move beyond constraints and complexities.
Our brief was to create a logo that conveyed a professional, forward thinking and young aesthetic. The team crafted a logo that features a stylised logotype which incorporates speech marks in the letters R and O. We wanted to visually communicate that Acularo produce intelligent software – logical thinking tools which aid companies in decision making. These speech marks stand as a metaphor for communication between the software and users. The subsequent application uses bright, primary and secondary colours which represent diversity and evolution.