Underground Coffee approached us to create a new brand for their start-up coffee roasting business. They were after a relatable, brand with a sense of humour.
Referencing historic examples of the spy and espionage movement, the resulting logo reflects a man hole – a literal representation of an access point to go underground. Coffee blends assume various spies. Klaus, White Mouse, Mata Hari and Vladimir Petrov brand their coffee bags. The sense of humour continues to their fully restored Citroen H coffee van ‘Henri’. Henri’s mission is to infiltrate events and enlist coffee lovers to join the revolution against poor quality coffee.