A colourful, playful rebrand that encourages customer interaction
The Cannery shopping precinct, which was once a Rosella soup factory, needed a rebrand that engaged it’s vibrant local community with their boutique lifestyle and gourmet food retailers. We employed bold colour and playful two dimensional illustrations with shape to create a new personality that perfectly represents its new identity.
Our high contrast creative began with a brand refresh and extensive brand guidelines. From there emerged a brand new website and digital presence, along with a suite of eye catching signage that changes seasonally.